Product reviews are a cornerstone for any seller on the Amazon marketplace. They have a crucial impact on product visibility in search results, listing conversion rates, and, as a result, sales. In addition, the vast majority of shoppers read reviews before making a purchase decision, so reviews must be fresh, relevant, and informative.
Getting reviews on Amazon can be challenging for both new and experienced sellers and brands. Sellers should also consider the strict Amazon review guidelines so as not to put their accounts at risk. Here, we will cover the best ways to get Amazon reviews, stay compliant with Amazon policies and use automated reviews programs to improve seller feedback ratings. So, sit back and read our comprehensive guide for any Amazon seller - how to get reviews promptly and effectively.
Any Amazon customer review is an essential building element for the continued success of your business. Clients rely on customer experience and positive reviews to inform purchase decisions.
Quality star review rate helps enhance product search rankings allowing more customers to discover your goods, increasing sales potential. In addition, shoppers are more likely to buy an item with good testimonials, so receiving your first reviews just after you launch a product is crucial.
Customer feedback can bring valuable information for enhancing your products. First, find out what is working well and what should be improved directly from your clients. Then, check out for comments, read the most frequent suggestions, and implement them.
Strive to differentiate your goods by composing bundles or kits? Wish to add a new line of your goods? Product reviews give lots of information about what customers want, straight from them. Keeping track of this can help you spot the opportunities that might take your Amazon business to the next level.
Positive feedback can help sellers predict how well certain goods will sell. If you notice a steady flow of positive reviews, it's a clear sign that your items are a hit. Plan your inventory accordingly to avoid any stockouts. Alternatively, when you have a drop in testimonials, it's time for you to look closer at your goods.
When selling on Amazon, one of your primary goals is to make sure that buyers are happy with your items and service. Testimonials provide an opportunity to learn precisely what your customers think. Such reactions give invaluable info and might even discover new use options.
Buyers on Amazon rely on other buyers’ top reviews when making purchasing decisions. Indeed, over 90% of customers read online testimonials before buying an item. On a digital platform, shoppers can't physically check the items. So, reviews on products are a vital source of information for Amazon customers.
The algorithm on Amazon decides on how to display products in its search results. Receiving reviews regularly and having a good review history are crucial factors for that algorithm. As a result, ranking on the first pages of search results improves your chance of getting a sale.
If you have a registered brand, Amazon reviews can help you gain additional social proof and make your brand more credible in the eyes of potential customers. This practice can go a long way in building both private label and white label brands.
If you are looking for ways to get feedback on Amazon, feel free to send proactive messages to request product reviews and seller feedback scores. The platform has different ways to contact customers to leave feedback: the Buyer-Seller Messaging system, the Request a Review button, and the Amazon API. In addition, a lot of sellers employ third-party apps to automate the requesting reviews process.
All communication with customers must be sent within 30 days after they complete an order, including the order number, and translated into their preferred language.
You can send the review requests with the Buyer-Seller Messaging system in your Seller Central account. This feature allows sellers to customize their messages.
However, it's necessary to follow all the platform's guidelines for communication with buyers. So, it’s better to check the policies on how to get good reviews on Amazon before sending direct messages.
In this case, Amazon sends the message with a review request by itself on behalf of the seller upon their request. The seller can’t change or customize the message.
However, it's automatically translated into the customer's language of preference. You can send requests manually from Order Details in your Seller Central account or use third-party software to automate the whole process. Amazon sellers have been receiving outstanding results with this type of messaging. After implementing this tool, recent research among Amazon customers showed a 41% increase in the average review rate per day.
Additionally, sellers can use third-party software, like SageMailer, that connects with the platform's API. Such tools allow sellers to send customized review requests using Buyer-Seller Messaging templates and automate Amazon’s “Request a Review” button requests.
Regardless of the chosen messaging method, Sagemailer's scheduling and automation features will save tons of your valuable time, help you get more reviews, and improve your performance on Amazon.
Wondering how to get more Amazon reviews legally on autopilot? The Amazon review generator will do all the job for you. SageMailer, as one of the most efficient Amazon review services, helps automate the product review and seller feedback requests both with the official Amazon’s "Request a Review" button and via Buyer-Seller messaging templates.
This Amazon verified review service guarantees 100% compliance with Amazon Terms of Use and is much more affordable than hiring the Amazon review agency.
In addition to Amazon's official "Request a Review" button, create, automate, and send customized messages through Amazon's Buyer-Seller Messaging. Use flexible delivery settings and add dynamic order-related content to your emails for more efficient communication.
SageMailer automatically monitors your Amazon product listings and sends instant notifications about new product reviews and seller feedback. This way, you can timely react to negative reviews and handle customer concerns to maintain a perfect seller rating.
SageMailer makes it simple to read and reply to all your Amazon buyers’ messages from all marketplaces on a single page. Streamline your customer support using pre-created templates, autoresponder feature, and history of previous messages.
Create different versions of letters and simultaneously test them to find out which variation works better. A/B testing takes the guesswork out of your decision-making and helps create templates that boost Amazon reviews.
We do know that poor reviews from customers can hurt. It's difficult not to take such feedback personally; however, try to look at them as your learning experience. If you get a negative review, keep in mind to reply professionally and solve the customer’s issue if possible. Train your team to respond in the same manner.
Bad reviews can turn out to be very useful for your business. Check out feedback for common issues and work them out with your manufacturers or suppliers. Negative testimonials can also show the end of the life cycle of your products or accentuate the opportunities for improvements.
The Amazon platform does not allow customers to post reviews with inappropriate or abusive language. Shoppers also cannot disclose any personal info about the seller. However, when you get abusive testimonials or fake reviews that contradict the Community Guidelines of the marketplace, you can report them for possible removal.
The occasional poor feedback is likely to pop up. But if you get negative reviews for the same items regularly, it might be time to retire them from the lineup. It's especially true when you have already made some improvements to the listing and goods. Not every item will be a winner, so sometimes it is better to shift your focus and efforts to the new product.
Usually, negative feedback and product reviews mean that it is high time to revisit your product descriptions. Are you getting reviews on Amazon and poor ratings for failure to serve customers' expectations? Check your listings to make sure that all dimensions and variations are correct. Think of including FAQs to provide answers to common questions. A well-optimized product listing is a must-have thing when we are talking about how to increase reviews on Amazon.